As an independent musician, it can be hard to break into the music industry without an established fan base. There are some of the best music marketing strategies and tools that can help you get your music heard.
Learn some of the most effective music marketing strategies in this article below and increase your chances of success.
But first of all, let us know what music marketing is.
What is Music Marketing?
It is the use of strategic messaging and advertising to connect music artists with their fan base. It is done while informing new audiences about the music career and latest work of the artist.
Music marketing plans can use tactics like traditional methods like distributing mixtapes featuring new recordings, modern digital marketing efforts like posting video content on social media platforms.
Music Marketing Strategies
The plans often contain a variety of tactics to reach audiences. Some music promotion and marketing efforts include the following:
1. Use Your Own Website
A professional music website plays a big part in your music marketing strategy. Your website is the place where you will steer listeners to convert their curiosity into sustained interest in terms of building a fan base.
This will help to keep the relationship going over the long term. Drive listeners back from your discovery platforms like Instagram or TikTok to your website with the goal of engaging their interest and capturing their email addresses.
Your website should contain consistent branding and content. You can also sell music and merchandise commission-free, building your community.
There are also other marketing strategies to use with your music website. It includes:
- landing pages
- smart links
- an artist EPK
- SEO etc.
Landing pages will help you send traffic to focused pages. You can evaluate your efforts to see which strategies engage your fans the most.
Make a mobile ready page that you can use as a link in bio to direct fans to different pages. Add a page that contains all your professional marketing benefits. It makes it easy for a reviewer to grab your song description, your bio, or listen to a new track.
A professional search result page and knowledge panel both feed from your songs and events online. This will help to further your reach.
You can also opt for advanced playlisting services on your website. Use algorithms and analytics to match songs with playlists and creators with this service. This service can help artists and labels get their music on platforms like Spotify.
2. Create Authentic Content
It is integral to market your music in a sustainable way. Be sure to include several media formats in your content like videos and photos. These are both easy to create and their compelling visuals will produce a more interactive experience than reading text.
Some ideas you can consider writing about are:
- Preview an upcoming show
- Review a recent show
- Tour stories
- Rehearsal updates
- Studio stories
- Stories from your personal life etc.
The goal with content is to help you build your fan base to the point that you will have a solid core in place. The fan base will be excited when you release new music. You do not have to release new singles every week or month in the name of making content.
Find a steady pace that works for you and incorporate content that is not a music release. Consistency is the key here. Regular updates show that your career is active and it helps create a stronger connection to your fans.
We suggest you to add your content in various places like:
- music websites
- news pages
- blogs
- social media
- newsletters
Check what works best for you then. See what you enjoy creating and what your fans gravitate toward. Then repeat the process.
3. Share Your Content Consistently
Think of social media as a conversation. Use it to engage with fans and share your journey as an artist. You do not have to be active on every platform or carry endless conversations all at once.
Choose a few platforms where you feel most comfortable in order for your presence to be sustainable over the long term. If you are just getting started with social media for your music, look for the platforms where you have the best chance of finding possible new fans.
4. Experiment with Social Media Ads
You must have seen the social media ads all over your various feeds. It is worth experimenting on the platforms where your fans are concentrated to see if some paid outreach helps you connect with listeners that dig your music.
It helps to have a strong social media presence before immersing yourself in ads. Have an experience for the type of platform where your music may succeed. You also get to have a bit of a budget to play with.
Instagram and Facebook are the most popular platforms for artists to market their music with paid ads. The platforms will also provide different options for time and cost investment.
Bottom Line
Musicians often wear heats in the industry nowadays. The best music marketing strategies can seem like a full time job outside of making music.
If you are feeling overwhelmed, remember that each kind of music marketing comes back to the 3 pillars of fan engagement: consistency, authenticity, and sustainability.
Choose a few methods of marketing your music when releasing something. Make notes on what works and do more of that. Cover additional marketing strategies as you go along.
Don’t forget to use advanced playlisting services if needed.
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